I recently took a little informal survey at my company to find out how many people had even heard of weblogging. Surprisingly few people had any idea what a weblog is and they were also surprised to find that the weblog movement was growing so quickly.
Coverage in the NYT [such as the article referenced below] will soon change the awareness situation.
Blogs in the Workplace. Corporate Web logs are catching on. Are they performing a useful business communications function, or simply giving bores and blowhards one more opportunity to blather? By William O'shea. [New York Times: Technology]