For more information, contact:
Jill Ullman
Public Relations for Viadux
678.461.0916
jullman@bellsouth.net
VIADUX Delivers Strategic Broadband Technology
to Open Up Full Potential of Business Market to Cable Operators
Time Warner-San Diego Deploys VIADUX Platform in Cable Market
San Diego – MARCH 18, 2003 – VIADUX, a leading provider of broadband access solutions for Local Business Neighborhoods, today announced the availability of its strategic broadband technology to cable operators, enabling multiple systems operators (MSOs) to build profitable multi-access platforms today that are assured of a solid return on investment (ROI) in their cable infrastructure. In the cable market, the VIADUX platform is already being deployed at Time Warner Cable – San Diego with the implementation of a multi-tenant building access solution.
The small and medium business segment represents current and future growth opportunities for cable operators. According to In-Stat/MDR, worldwide multi-tenant (MTU) service revenues total approximately $13.6 billion --- with a 104 percent average growth rate expected from 2003 to 2006.
“Today’s cable executives are looking for ways to grow their top-line revenue,” said Vicki Marion, VIADUX’s President and CEO. ”With tight capital markets, they require minimal capital investments that will pay for themselves within one year. The small and medium business market, which resides largely in multi-tenant buildings, offers a clear, near-term revenue opportunity to an underserved market. The VIADUX platform provides cable operators with a scalable and affordable solution for rapid deployment --- allowing them to market to customers they could not otherwise reach with a pay-as-you-grow strategy.”
With the roll-out of the cable industry’s standardized advanced services broadband infrastructure, the MCU market is a promising source for higher returns on cable’s capital investment. In financial modeling projects undertaken by VIADUX customers, the return on investment for the VIADUX platform reached a positive internal rate of return (IRR), or payback for capital expenditure, in less than one year. VIADUX assists broadband providers by identifying the Local Business Neighborhoods that will turn a profit. The flexible VIADUX platform enables cable operators to maximize the take-rate from their sales effort and deploy a variety of access topologies besides coax to reach the small and medium business customer, including fiber, wire-line, satellite and fixed wireless. It has the security and quality of service features that are required for business applications and it can be managed and provisioned remotely.
Time Warner Cable Adds Revenue-Producing Flexibility to Commercial Operation
The VIADUX platform brings versatility to evolving network architectures and applications at Time Warner Cable’s commercial services operations in San Diego. The VIADUX platform is in operation at three office buildings in the San Diego area where rapid turnover of clients and a variety of networking requirements in multi-tenant clusters present challenges that would be hard to meet using a traditional coaxial cable infrastructure.
“The VIADUX 8000 has worked flawlessly so far,” said Philippe Heller, account executive for Time Warner Cable’s Road Runner Business Class Service group. “It’s an ideal solution for our customers because it provides a quick turnaround for installing each tenant in an environment where there’s a lot of short-term occupancy.”
In addition to service flexibility, the VIADUX platform has given Time Warner Cable the means to overcome difficult distribution requirements inside buildings. It also makes it easier to use various network extension options to deliver broadband service to buildings -- including fixed wireless access and wire-line access modes.
In order to succeed in the MCU services arena, cable operators require dynamic host configuration protocol, bandwidth management capabilities, service prioritization and variable approaches to IP addressing and routing. The heart of the VIADUX system is the 8000 Broadband GatewayTM, an in-building access concentrator that can operate at Layer 2 or Layer 3 in several transport modes, including DOCSIS, T1/E1, 10/100 Ethernet and Frame Relay. It provides a means of dynamically managing and distributing bandwidth at high speeds symmetrically over any type of existing copper pair wiring, including in-use POTS (plain old telephone service) lines. VIADUX’s patent-pending AnyPairÒ technology enables the delivery of signals over in-use voice lines, even if a free pair is not available. It also can be used with VIADUX’s patent-pending LongReach® Ethernet technology to deploy wireless last-mile data, voice and video services without any repeaters.
VIADUX’s platform is readily available to cable and telecommunications operators and enterprises.
About VIADUX
Founded in 1997, VIADUX is a leading provider of broadband access solutions. The San Diego-based company partners with broadband providers to deliver high-speed data, video and voice services to business customers in local business neighborhoods that include multi-tenant units, small-to-medium enterprises (SMEs), hospitality and residential customers. VIADUX’s family of broadband gateways, fixed wireless radios and patented technology use existing twisted-pair copper telephone wiring to make systems installations quick, easy and cost-effective. As a result, VIADUX connects broadband providers to new revenue sources with affordable equipment costs and rapid deployments for fast ROI. For more information, visit www.viadux.com.
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