Friday, August 22, 2003

Targeted Television Advertising There is a significant battle going on for control of the intellectual property surrounding the delivery of targeted television and internet advertising. Ad firm 24/7 pushing for patent power. 24/7 Real Media wins another patent for delivering digital ads, giving it new authority over the online-ad serving market as it pursues patent licenses to improve shareholder value. [CNET News.com] 10:28:06 AM    comment []