Wednesday, August 06, 2003

How Do Teenagers Spend Their Time A number of news media have been reporting that Harris Interactive and Teenage Research Unlimited studies show that "the Internet has surpassed television in overall time spent to become the primary medium of choice among the 13-24 age group." According to an article in PubZone [ http://www.pubzone.com/newsroom/2003/1x20030730x085831.cfm ] quoting the study results: "an average week for the teens and young adults includes 16.7 hours online (excluding email); 13.6 hours watching TV; 12 hours listening to radio; 7.7 hours talking on the phone; six hours reading books and magazines (personal, not academic). " 11:07:04 AM    comment []

Carat On ITV Advertising Carat has an interesting little item on their web site. Is interactive TV advertising a lost dream? 09-Mar-2003 To many observers, interactive TV is starting to look like an unfulfilled marketing revolution. Potentially, iTV can bring a new dimension to advertising by adding relationship-building and transaction to what is already the most powerful brand-building medium. But operators' financial problems, over-promised and under-delivered technology and poor communication of digital's benefits have stalled mass take-up by consumers. With the current mismatch between potential and reality, is it worth investing time and money in interactive advertising? Evidence collected by Carat strongly suggests that it is, and that iTV advertising can already deliver marketing ROI. Although almost no-one switches to digital TV for the interactive services, Carat research with Netpoll has found that once people have access to them, they use them to an increasing degree. 11:01:04 AM    comment []