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Wednesday, August 06, 2003 |
This article is about the expansion of the bid-for-ad-placement concept from strictly the search domain to the general "web-site" browsing context.
If You Liked the Web Page, You'll Love the Ad. Online publishers are beginning to sense the possibilities of having Google or Overture serve ads to their audiences. By Bob Tedeschi. [New York Times: Technology]
1:33:18 PM 
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Moto Labs apparently thinks it has discovered a viable commercial process for manufacturing television displays based on carbon nanotube technology, which would theoritically provide a CRT quality image at a cost that is significantly lower than current plasma and LCD displays.
"Motorola’s NED [nano emissive display ] approach to displays could enable low cost, flat panel wall-mounted television, greater than 50“ diagonal, and just one inch deep to become a reality in the not too distant future. The technology also could be used for much larger displays, such as those used in billboard advertising or sporting events."
11:22:55 AM
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A number of news media have been reporting that Harris Interactive and Teenage Research Unlimited studies show that "the Internet has surpassed television in overall time spent to become the primary medium of choice among the 13-24 age group."
According to an article in PubZone [ http://www.pubzone.com/newsroom/2003/1x20030730x085831.cfm ] quoting the study results: "an average week for the teens and young adults includes 16.7 hours online (excluding email); 13.6 hours watching TV; 12 hours listening to radio; 7.7 hours talking on the phone; six hours reading books and magazines (personal, not academic). "
11:07:04 AM
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Carat has an interesting little item on their web site.
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Is interactive TV advertising a lost dream? |
09-Mar-2003
To many observers, interactive TV is starting to look like an unfulfilled marketing revolution. Potentially, iTV can bring a new dimension to advertising by adding relationship-building and transaction to what is already the most powerful brand-building medium. But operators' financial problems, over-promised and under-delivered technology and poor communication of digital's benefits have stalled mass take-up by consumers. With the current mismatch between potential and reality, is it worth investing time and money in interactive advertising?
Evidence collected by Carat strongly suggests that it is, and that iTV advertising can already deliver marketing ROI.
Although almost no-one switches to digital TV for the interactive services, Carat research with Netpoll has found that once people have access to them, they use them to an increasing degree.
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11:01:04 AM
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© Copyright 2003 Douglas L Ross.
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