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Wednesday, August 06, 2003 |
This article is about the expansion of the bid-for-ad-placement concept from strictly the search domain to the general "web-site" browsing context.
If You Liked the Web Page, You'll Love the Ad. Online publishers are beginning to sense the possibilities of having Google or Overture serve ads to their audiences. By Bob Tedeschi. [New York Times: Technology]
1:33:18 PM 
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A number of news media have been reporting that Harris Interactive and Teenage Research Unlimited studies show that "the Internet has surpassed television in overall time spent to become the primary medium of choice among the 13-24 age group."
According to an article in PubZone [ http://www.pubzone.com/newsroom/2003/1x20030730x085831.cfm ] quoting the study results: "an average week for the teens and young adults includes 16.7 hours online (excluding email); 13.6 hours watching TV; 12 hours listening to radio; 7.7 hours talking on the phone; six hours reading books and magazines (personal, not academic). "
11:07:04 AM
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Carat has an interesting little item on their web site.
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Is interactive TV advertising a lost dream? |
09-Mar-2003
To many observers, interactive TV is starting to look like an unfulfilled marketing revolution. Potentially, iTV can bring a new dimension to advertising by adding relationship-building and transaction to what is already the most powerful brand-building medium. But operators' financial problems, over-promised and under-delivered technology and poor communication of digital's benefits have stalled mass take-up by consumers. With the current mismatch between potential and reality, is it worth investing time and money in interactive advertising?
Evidence collected by Carat strongly suggests that it is, and that iTV advertising can already deliver marketing ROI.
Although almost no-one switches to digital TV for the interactive services, Carat research with Netpoll has found that once people have access to them, they use them to an increasing degree.
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11:01:04 AM
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Diller's InterActiveCorp reported solid second quarter results. On the conference call with Wall Street analysts Diller characterized his company this way: "The trinity of Amazon, eBay and Yahoo! has been expanded by one to include us." InterActiveCorp (formerly USA Interactive and which includes Expedia, Hotels.com, Match.com, Ticketmaster, HSN and is now acquiring LendingTree) had quarterly revenue of $1.5 billion [up 38% for the quarter] and generated ~$400 million in free cash flow.
8:47:20 AM
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© Copyright 2003 Douglas L Ross.
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