Friday, February 24, 2006

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Final Word on Sony Qualia I have no idea why I have periodically checked in on the Sony Qualia brand effort, but I have. I thought of it tonight for the first time in years. Every time I Google it, there are fewer and fewer entries. Anyway, looks like it has achieved the fate that seemed very obvious. A former Sony employee writes: I'm ABSOLUTELY ELATED to see that Qualia is getting the AXE. I always HATED Qualia both as a brand and as an idea when I was a Sony employee. The products were awful. It was everything that Sony should not have been doing: going after a small niche of customers instead of the mass market, targeting the rich expecing them to pay more when they are often more price/quality conscious, relying on the brand when the product quality wasn't there. Remember all the product recalls for those multi-thousand-dollar Qualia products? No? Good- because that means you were smart enough to stay away from those idiotic products.   10:54:59 PM    comment []