I have gotten a flu shot every year since I was 22 (that's 17 years now). But this year everyone seems to want one, and they are running out of vaccine. This appears to be happening for no very good reason. In fact, there is marginally less reason than average to get a shot this year, because the vaccine is not specifically formulated for the A-Fujian strain that turns out to be the most prevalent!
Anyway, the shortage of vaccine got me to thinking about another subscription marketing opportunity. The vaccine-producers should sell "subcriptions": pay now for next year's shot, and be guaranteed to receive it! At least three benefits to the vaccine producers: 1) Get lots of money up-front. 2) Sell more vaccine: some fraction of the people who pay up-front would not get around to getting their shot next year. 3) Better calibrate supply to demand: the more vaccine that is pre-sold via subscription, the less risk of under- or over-producing.
7:16:17 PM 
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