Monday, January 31, 2005

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Newsweek has an article on "click fraud": people (or software) rapid-fire clicking--obviously, in bad faith--on a competitor's search ads (such as those on the right hand of Google results pages). A few months ago, I started wondering about this. I found some site (can't remember where) that had an essay suggesting it was actually pretty hard to spoof in a way that couldn't be detected. Based on this article, maybe what I read was over-optimistic. 10:21:42 PM    comment []