I have discovered that a day can pass by without any notice. What about yesterday? I forgot. Making this weblog or blog, as it is popularly called, an integral part of my day, will come with time.
Talked with a fellow consultant on the phone today about the blog; he wanted to know, no offense intended, of course, why anyone would want to read it. Well, we'll see, I said, although there are worse things than writing to myself. The tidbits I write here are things I want to remember, too.
I'm reading "The Wizard of Ads: Turning Words Into Magic and Dreamers Into Millionaires." Roy H. Williams says at the beginning of this wonderful book, "Lately, I've noticed that you and I are both so busy attending to the merely urgent that we have no time for the truly important."
He asks us to spend just six minutes a week thinking about our business and our future. "At the end of a year, you will have spent more than three hours viewing the blurry, unknowable future through the sharp, bright lens of the past. That's exactly three hours more than your competitors are likely to invest ..."
And from the Seven Laws of the Advertising Universe: "Engage the Imagination, then take it where you will. Where the mind has repeatedly journeyed, the body will surely follow. People go only to places they have already been in their minds."
This is for Michael. Michael, you know who you are. "We are more easily persuaded, in general, by the reasons we ourselves discover than by those which are given to us by others." --Blaise Pascal
More of: The Wizard of Ads
Warmly,
Susan
5:41:01 PM
Will Anyone Come 
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