In the book, What Really Works, the first business strategy is to "make your strategy clear and focused." There are five components to this practice.
- You need to "build a strategy around a clear value proposition for the customer."
- Develop your strategy from outside your firm: rely on the input of customers, partners, and investors.
- "Maintain antenna that allow you to fine-tune your strategy to changes in the marketplace."
- Clearly communicate your strategy to all.
- "Keep growing your core business; beware the unfamiliar" that might sweep you away from what you fundamentally do.
Seems like a good plan to me.
Check out What Really Works.
Warmly,
Susan
3:08:35 AM
Strategy 
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