As information architects we have a window into the medium that drives commerce. We have a view of the infospace that no other profession can claim. Well not in the same way at any rate.
As information architects we shape the information spaces where people buy and sell, provide services, showcase ideas, and invest money. I see great value in interaction design and usability but the first is more tactical and the second is reactive. Information architecture is about the creation of understanding and the fundamentals of experience.
At the IA Summmit it became clear that many IAs were taking design and IA skills and moving them up the corporate ladder to positions that influence business strategy. Richard Dalton and Rob Weening's presentation A Foray across Boundaries: Applying IA to Business Strategy and Planning demonstrated the real value in the application of IA methods to business problems.
to be continued ...
8:20:53 AM #
Well its IA Summit time again so time for me to capture some thoughts.
11:04:57 AM #
- visualization shifts the user from the cognative to the perceptual
- this shift is not meant to eliminate cognition but to lower the cost structure of cognition
- the whole purpose of what we do, whether it is visualization or IA, is to create understanding
2:01:42 PM #
I am decompressing at the moment so there will be more on this soon.
4:48:10 PM #
Some of the quotes in Katherine Bertolucci's presentation really stood out for me:
"The way we order represents the way we think."
- and -
"Clasifications bot reflect and direct our thinking."
Each of these quotes came from Stephen J. Gould - wow.
The whole idea is that taxonomies help us with retrieval but they also help us understand a particular semantic domain and finally they help us to discover new ideas. The other major idea I came away with is that when we create controlled vocabularies they need to reflect the needs of the client as well as the way the client thinks. In short we should serve our clients.
The second presentation I attended was "Making Personas More Powerful" by George Olsen. It was deep and dense and I am still processing so more on that later.
2:27:31 PM #
5:32:34 PM #
Some of the key ideas that I want to explore further are:
- you might need separate controlled vocabularies for navigation and search
- a controlled vocabulary for browsing categories includes a blend of strict hierarchical relationships and select associative relationships, whereas a controlled vocabulary for search may be more restricted to broader term/narrower term relationships.
11:23:35 AM #
As the IA Summit progresses I will post observations and notes.
Oh, and by the way, I am presenting this year. Richard Dalton and I are presenting the work we have done on Navigation.
More to come!
11:14:49 AM #
I will be shifting from a personal to a professional blog during the next few weeks so please be patient.
7:55:18 AM #
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