Strategy. Its all about strategy.

As information architects we have a window into the medium that drives commerce. We have a view of the infospace that no other profession can claim. Well not in the same way at any rate.

As information architects we shape the information spaces where people buy and sell, provide services, showcase ideas, and invest money. I see great value in interaction design and usability but the first is more tactical and the second is reactive. Information architecture is about the creation of understanding and the fundamentals of experience.

At the IA Summmit it became clear that many IAs were taking design and IA skills and moving them up the corporate ladder to positions that influence business strategy. Richard Dalton and Rob Weening's presentation A Foray across Boundaries: Applying IA to Business Strategy and Planning demonstrated the real value in the application of IA methods to business problems.

to be continued ...
8:20:53 AM  #