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Tuesday, March 25, 2003
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Some Consolidation by AstraZeneca Unit [1]. Some Consolidation By AstraZeneca Unit The United States operation of AstraZeneca in Wilmington, Del., which sells drugs like the stomach-acid treatment Nexium, said yesterday that it had consolidated most of its creative duties in the United States, which had been handled by nine agencies. Though billings were not disclosed, AstraZeneca spent nearly $199 million to advertise in major media last year, according to CMR, a division of Taylor Nelson Sofres.
[1] http://www.nytimes.com/2003/03/25/business/media/25ADDE.html?ex=1049173200&en=249062b5c3ad6739&ei=5007&partner=USERLAND
10:02:57 AM
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© Copyright
2003
James Alvord.
Last update:
4/24/2003; 4:44:08 PM.
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