Monday, February 21, 2005

Brandmasters will disagree. They will say their promise is strong and trust held by the audience will lead them to trust their expert or automated judgment. But being a provider of information does not beget a relationship, you have no clue if your audience is even impressed. People trust themselves over brands and now they have their fingers on the unsubscribe button for anything they are fed. They roll their own media personally. And before trusting a brand, people are inclined to trust other people -- the promise of influential people is stronger than brands. Now more information flows through and between them, and these flows underpin relationships. Every meme is underwritten by social capital. The most influential mass or custom marketing is in concert with buzz. All media becomes saturated with advertising and consumers are sensitized with each new form. Today this happens at an accelerated pace. http://www.corante.com/many/archives/2005/02/12/from_personalization_to_socialization.php#19467 8:14:10 PM    comment [] U.S. makes first arrest for spim. Teen allegedly sent 1.5 million unsolicited instant messages--or spim--to members of the MySpace.com online networking service. [CNET News.com] 3:03:33 PM    comment [] All about screencasting. I've been getting a lot of email questions about screencasting recently, and I've found myself answering many of them with URLs that retrieve various collections of articles and blog postings I've written over the last year. I should probably write up a FAQ on the topic. Meanwhile, I thought it would be helpful to reorganize what I've already written. To that end, I've reviewed and refined the tags I've been using to collect screencasting-related items. ... [Jon's Radio] 2:07:45 PM    comment []

© Copyright 2005 Judy Smith. Last update: 4/22/2005; 5:20:31 PM.