Tuesday, April 19, 2005

Wikipedia Screencast [Edu_RSS] 6:43:51 PM    comment [] A Banner Decade. In October of 1994, Zima, Club Med, AT&T, and other brands paid to place 468x60-pixel "banner" advertisements atop the pages of HotWired.com's website. It was the genesis of online advertising as we know it. A decade later, according to the Interactive Advertising Bureau and PricewaterhouseCoopers, U.S. advertisers spent $9.6 billion on online advertising -- an amount greater than the whole outdoor advertising industry, about 80 percent the size of the magazine ad industry, and half the size of the radio ad industry. Moreover, online ad spending grew 31.5 percent from 2003 to 2004, three times faster than any other U.S. (...) Entry continued... By crosbie@well.com (Vin Crosbie). [Poynter E-Media Tidbits] Quote in here - there is no mass in mass media anymore - - says it all, doesn't it? 5:06:11 PM    comment []

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