Why Logic Often Takes A Backseat.
This article from BusinessWeek highlights another neuroscience application: neuroeconomics:
"Neuroeconomics, while still regarded skeptically by mainstream
economists, could be the next big thing in the field. It promises to
put economics on a firmer footing by describing people as they really
are, not as some oversimplified mathematical model would have them be.
Eventually it could help economists design incentives that gently guide
people toward making decisions that are in their long-term best
interests in everything from labor negotiations to diets to 401(k)
plans."
Neuroscience has been getting a lot of buzz lately. National Geographic, Nature, New Scientist, Business Week
and others have had feature-length articles on neuroscience
applications. On the learning front too, George Siemens has already pointed out that neuroscience may go on to shape and define the future of learning.
Here are two books that have helped me to learn about neuroscience: Steven Johnson's Mind Wide Open, and Tom Stafford and Matt Webb's Mind Hacks.
[elearningpost]
This makes so much sense
to me - practically in the behaviors I observe in people and
theoretically in what I read about the brain and understand about basic
economic theory and why it doesn't always work. It will be interesting
to watch how economists change their theory to match the reality of
what has been happening for YEARS and what we now think we understand a
bit better about the brain.
7:31:59 PM 
|
|
