About two years ago, I developed a hybrid mailing list/message board. It worked mostly like a message board, but you could receive a daily email message with links to the newest messages. I thought it was brilliant. You could read messages in an easy to follow threaded format on the Web and stay apprised of new messages without flooding your inbox. I anticipated that people would sign up for DiscLists at a rate similar to ListApps- over 2 million subscribers in a few years. Instead, subscribership topped out in the low tens of thousands and stagnated. I've been beating my head wondering what went wrong.
I think I've solved the problem. I assumed that DiscApp admins would promote the DiscLists and encourage visitors to subscribe just like ListApp admins. I'm guessing that the concept was too foreign. Anyways, yesterday I made subscribing to a DiscList as easy as checking a box while posting a message. DiscList subscriptions have increased by nearly an order of magnitude.
I still think DiscLists are a great idea. I'm hoping to get over 100,000 subscribers by the end of the year.
12:53:10 PM 
|
