"The Internet has become a major part of my life. Every day of life without the Internet is frustrating." Glecia H., study participant

"We couldn't plan a weekend getaway." Kim V.

Internet users feel confident, secure and empowered. The Internet has become, to some, the ultimate symbol of modernity to the point that participants were hobbled without convenient access to routine information like maps and telephone numbers. The pervasive nature of the Internet is such that participants often forgot or lost the desire to use "old fashioned tools" like the phone book, newspapers and telephone-based customer service."

And of course there's communications and community !

"According to the research, communications figured most prominently in the withdrawal process, demonstrating a new social network paradigm. The study shows that the Internet affords people the ability to overcome time and distance and to manage communications with a larger social circle, thereby creating an effortless community. Participants in the study found they missed the ability to exercise control over the pace and content of communication with different layers of friends and families. As a result, during the deprivation period, participants' outer circle of relationships suffered."

"Participants used the Internet to condense everyday activities and shorten the time and effort required to do things from looking up a phone number to finding directions and keeping track of bank balances. The Internet afforded participants the ability to move quickly in and out of their roles between work and personal duties. Without access, they felt exposed in their everyday working environments. Despite the fact that they may need to call friends to make arrangements or read the daily newspaper to find out news, participants expressed that they looked unproductive and lazy to their colleagues when engaged in these activities using traditional means. The Internet helped them conceal these activities and helped them do it much faster. Additionally, Ipsos-Insight poll findings indicated that 47 percent of respondents felt the Internet made it easier to manage personal and professional relationships.

The survey findings provide additional insights to marketers that the Internet offers multiple entry points into a consumer's day, giving them a unique opportunity to tailor how they reach consumers. The multiple touch points indicate the need to communicate the right message to them based on a time they will be most receptive to that message"