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"Conversation. What is it? A Mystery! It's the art of never seeming bored, of touching everything with interest, of pleasing with trifles, of being fascinating with nothing at all. How do we define this lively darting about with words, of hitting them back and forth, this sort of brief smile of ideas which should be conversation?" ~ Guy de Maupassant ~

Wednesday, June 22, 2005

Microsoft TechEd 2005

Just back from Copenhagen and London - will be blogging reflections from my trip soon. 

Meanwhile, I'm looking forward to attending the Mumbai event tomorrow :

"We at Microsoft India are conducting the largest technology event - TechEd 2005 India - in 5 cities across India starting June 14th this year. For the first time this year, we will be hosting an exclusive "Women in Technology" Luncheon. This is structured as an informal event for women associated with technology - women developers, architects, IT professionals- to interact, share experiences, voice concerns, discuss and inspire each other from the learnings and experiences of their fellow colleagues.

The informal lunch meeting includes a panel discussion with the audience, a collaborative blog launch, a short talk on your contributions towards industry/technology, your experience etc ... It would be an honor if we could have you as part of the panel."



9:10:16 PM    comment []  trackback []

Jelena Selin has a great blog in English called the Thinking Garden - she explains how she named her blog here :

"The garden metaphor first came to life in a series of IM-talks with bloggers from around the world within the Living on the Planet network about a year ago. We were looking for a cosier, more humane way of talking about that place we inhabit, that virtual space of thoughts, ideas and connections. And we thought that a garden would best describe what we were trying to do. The talks ended, we didn't get to that kitchen garden an Indian blogger envisioned. But as I made the decision tonight to start blogging in English beside my Swedish blog, I remembered that garden. And so this explains the garden part. The thinking part - I think that should unravel as we go along."

Her garden grows as she shares many thought-provoking posts there on freedom, pain and many other issues that affect all of us. And on the reason for and role of blogging where she asks some deep questions [quoting from her post] :

"In Sweden a gap has opened up between bloggers and media. Some online newspapers have started blogs, notably the two boulevard papers Aftonbladet and Expressen. After a lot of initial curiosity from bloggers, a critical wind began to blow. All in all, these media blogs tend to work as just another pipeline for the journalistic opinions carefully crafted to fit into the newspaper. When they are not sketching the private background behind the day in the life of a journalist, they are sharpening an image of provocation which has ceased to be credible, considering it's being paid for by the largest publishing house in Sweden.

Some people think that fundamentalism in blogging is a bad idea. I agree. There is no reason why an employed journalist shouldn't be blogging in an interesting manner. So why is this experiment so irritating to bloggers? For one, it looks like an editorial rather than an individual decision. If your employer came to you and asked you to put up a blog, would you do it?

Furthermore, the networking aspect is being ignored. No comments are allowed. Only one of the bloggers, Helle Klein at Aftonbladet, has actually taken the pains to go out there and see what bloggers are up to and report on it. In this she's using the power of traffic in a way which brings credibility to her own blog as well.

But the point of blogs - I can't help being fundamental about this - is after all the means of publishing, the very small, almost non-existing barriers compared to established media outlets. The break-down in traditional production channels. In this respect, the traditional media bloggers have completely missed the point. And interestingly, the content mirrors this.

What gives a blog credibility? Jonas Söderström (in Swedish) preparing for an interview in Swedish Television this morning, says (my trans.):

"The personality is also important among bloggers. By showing him- or herself as a whole person, the blogger creates the kind of credibility that we want in order to decide if we should trust him or her."

This is where we are at the moment I think. Will bloggers be able to make that difference necessary to be a real alternative to media? The balance between personal and political, to use a tired but substantial phrase, is difficult to find. I for one would find it tragic if blogging were to be sucked up by business. Or is rather Marcuse right in thinking that we only believe that we exercise freedom of thought? Are we already a part of the business?

It would be interesting to hear more opinions on this. And is the Marcuse quotation relevant in this context?

"The distinguishing feature of advanced industrial society is its effective suffocation of those needs which demand liberation-liberation also from that which is tolerable and rewarding and comfortable-while it sustains and absolves the destructive power and repressive function of the affluent society. Here, the social controls exact the over. whelming need for the production and consumption of waste; the need for stupefying work where it is no longer a real necessity; the need for modes of relaxation whic1 soothe and prolong this stupefication; the need for maintaining such deceptive liberties as free competition at administered prices, a free press which censors itself, free choice between brands and gadgets."

Authenticity, it seems to me, can go in two directions.

One: the commodization of one's inner life. Blogging would thus be just another way of keeping happy-ish within status-quo.

Two: a liberating weapon against the kind of repressive liberalism Marcuse is referring to."



8:29:05 PM    comment []  trackback []