On gaming and advertising in India ... Brand New Play :

"Consider the ways in which it is starting to pan out: There is internet ëadvergamingí (games being created around brands) and there are casual games websites that regularly host banner advertisements for clients. On the mobility side, there are plenty of games which are getting branded. Online games are also being developed now where marketers can look at ways of weaving a brand in . And, of course, there are those offline gaming events where companies sponsor these . Industry estimates there are 40 million Internet users in India. Of this, 20 per cent are gamers, accounting for about eight million gamers. And out of the 75 million mobile population, approximately 5 per cent use games, making for around 4 million mobile gamers. ìAnd the estimate is that each user spends an average of Rs. 50-100 a month gaming. Thus the market here works out to $55 million for the timebeing,î says Alok Kejriwal, CEO, contest2win.com."

To understand the kind of growth, hereís looking at the numbers from another perspective: According to Instat Market Research the Indian mobile gaming market will generate $336 million in annual revenue by 2009, up from $26 million in 2004. In terms of a global reference, clearly the money is to be made from data services offered by the mobile operators ñ which, of course, includes mobile gaming."

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