|Monday, October 8, 2007|
This is my last post on this blog. Radio Userland has served me well since I started blogging in 2003. I will post more details on the transition, at my new blog - for now I just wanted to make this announcement, and provide the new url and feeds.
My old blog will be archived at its old url (http://radio.weblogs.com/0121664/) and I will keep the archives going. Stuart, who has worked out the platform for Conversations with Dina on Wordpress has done some neato hacks - one that I love a lot is that the search function will not just search the new blog archives, but also my old Radio blog archives. And he has managed to transfer some of my posts over too. That's so cool!!! Lots more needs doing there ... and that will emerge I'm sure.
12:26:59 PM comment  trackback 
|Thursday, August 30, 2007|
Its been quiet here too long ....... the result of many many shifts. A new home, getting things to work smoothly, much travelling, transferring from a PC to a Mac, not being able to figure out how to get my Radio blog easily onto a Mac (Paolo has very graciously offered to help after I left a comment at his blog)....
"Much happens today by chance. Things also emerge and we find ways to jump on them and adapt. Over the years Dina and I have enjoyed telling parts of our story. We first met in an online forum. I set her up blogging ìConversations with Dinaî with install instructions over an IM chat session, long before voice and video connections were possible. Skype also helped to revolutionize our collaboration and connectivity. Open channels between India and the US made collaboration around Learning Journeys, research, and just links and interests possible. Working in India for most of the last year, attending some conferences together around the world and we knew we were at the point where where 1+1 makes more than two.
Mosoci is the platform of our collaboratory around the interests we love, are passionate about and to reinforce the direction and learning we need to go in. We wonít be successful without our network and our community and the power of social media. Blogs, wikis, forums, twitter, bookmarking have enabled who we are today."You may ask, what does Mosoci do? Simply put, a) we immerse ourselves in research and deep dives, b) we facilitate change and help re-frame value for organizations. The time and opportunity to conduct and deliver research and strategies in new ways is here. We constantly push the boundaries with emerging social tools (blogs, wikis, SMS, RSS, social networks, beta communities), with clients when and as appropriate. We want to take this practice, this method of working, along with others who are doing some excellent work in this field, to the whole world.
Let's create that map together, in the hope that the map will bring forth the features of the territory. We want your comments, perspectives, and just plain old honest help and advice to make this a success. We are open to suggestion and really donít want to stop at just a few of us.
It would be great if you would jump in on the conversation at Mosoci and add Mosoci Feed to your reader. We'd love your feedback and suggestions.
10:29:31 PM comment  trackback 
|Wednesday, July 11, 2007|
I will be in the US from July 18th to 27th - am attending meetings in Cambridge MA on the 19th and 23rd. Have some free time over the weekend July 21-22nd. Am meeting up with Yazad who touched base with me on Facebook when I mentioned I was going - and looking forward to meeting him on Sunday. Would love to meet up with bloggers and other folks in the Boston area who are interested in the social media scene or in qualitative research and ethnography or just want to hangout and yak!I will also be in London for a few days on my way back - July 29-31st where I am going to hangout with friends. Again, would love to meet anyone who's free on those days.
Do drop in a comment here or send me email to dina(dot)mehta(at)gmail(dot)com if you'd like to meet up.
11:58:59 PM comment  trackback 
Had an interesting interaction with an FMCG Client for whom we are setting up some presentations and workshops around how they can take their brands into the social media realm. I sent a client a detailed note on what we could provide, and she forwarded it to one of the marketing guys who felt it is exciting, but perhaps too focussed on blogging and not enough on youtube!
11:49:46 PM comment  trackback 
|Thursday, July 5, 2007|
Global Voices Online has announced the first five citizen media outreach projects to receive Rising Voices microgrants.
"The overwhelming response is a testament to the global enthusiasm for citizen media that stretches from Southern Chile to rural Nigeria, from a village in Mali without electricity to urban Mongolia; from an orphanage in Ethiopia to a center for disabled HIV/AIDS patients in Kenya. The list goes on and on, but what all of the project proposals have in common is a desire to enable their communities to tell their own stories, to write their own first draft of history, to document their traditions and culture before they are washed away by the tides of globalization."
Congratulations to all those receiving the grant - I really believe this is a huge step for blogging outreach programmes!
9:43:04 AM comment  trackback 
|Friday, June 29, 2007|
Bloggy thought three. Something I was mulling over for a while, even shared in a completely inarticulate manner with Rajesh yesterday, who by the way awarded me with the Thinking Blogger Award. He shared with me some links that report on the recent IAMAI Web2.0 conference, with the comment - "am getting a bit restless with marketers"! Then I got a call from a journalist, who wanted to discuss 'unconferences' - and I took off on her a little and told her how I dislike the term - any activity that is prefaced with an 'un' makes me feel not-so-nice about it. Anyways, it also reminded me about another phrase or term in the social media realm that I generally dislike ---- user-generated content and I started my rant on her!
I dislike it, especially when, in the background, I hear their minds ticking away the rupees they can generate, behind all this buzz and excitement around the term. When they have not really embraced it themselves.
I dislike it when they distance themselves from it - it's something other people -- oops users do. How many of them have actually generated content themselves?
I am happy with adopting the term when I am talking about content that is created by users of a service - so there is user-generated content on Youtube, or on blogging platforms, or on wikis. But I dislike it when marketers, PR agencies talk about the 'potential' in harnessing user-generated content for their brands, products and services through advertising messages on the user-generated content spaces or sites, and then believe they are really using social media in their strategies. Am not knocking advertising based strategies - I just feel they are skimming the surface of the true potential in participating in the conversations, co-creation, community and collaboration that occurs when there is user-generated content.
I simply loved Toby Bloomberg's rant at Unilever which so well illustrates what I am trying so hard to articulate!
"So I really want to see that ad. I really Need to see that ad. What do I do? Do I search for Lux? Do I go to the Unilever website? Nope. I head for YouTube and sure enough here it is! It's a must watch. Oh and the Unilever Lux site? Good I didn't head that way, my coffee would have turned cold looking for any mention of the campaign. Anyone for integrated marketing?
Diva Marketing Thoughts
While there were quite a few Neon Girl videos on YouTube, I didn't notice a Unilever Neo Girl YouTube Channel. Unilever you missed an opportunity. Actually you missed several. Never too late to get into the game. Would be a good idea to consider especially if a sequel is in the works. Work it right and you might have the next Lonely Girl."
Bonus link: Here's Jon Udell on why he dislikes the term per se.
5:00:52 PM comment  trackback 
I was driving back from a meeting when I had a few bloggy thoughts ... long drives in traffic and beating rain tend to do that to me! It was a good meeting - regular (I actually said that!!!) qualitative research project among IT students and professionals to understand motivations that drive them to join certain sorts of organizations in a highly competitive field, to figure out a strategy to draw them to my Client's organization. As we were discussing the research, I suddenly felt - wow - this is the perfect case for a social media / new media strategy ---- you have young professionals, in the IT industry, probably heavy users of the internet, a captive target audience that must be familiar with blogs, social networking sites, youtube and the like! When you think of motivations and drivers for this segment, how can you not think of The Influentials, who help them frame their opinions. Am waiting eagerly for my copy which is winging its way here currently. It would be neat to figure out who or what they are in the project I am doing. So somewhere midway in discussing sample definitions, I broke away and asked my client - do you have a social media or blogging strategy - you need one! She was interested I think, particularly since one of her marketing objectives is to build a powerful corporate identity in order to attract the best talent.
2:13:54 PM comment  trackback 
|Monday, June 4, 2007|
Google is not merely moving towards "owning" the internet, its also beginning to "own" me.I had a friend over this weekend, and I was setting up a blog for her on Blogger. I had to sign out of my Blogger account to set her up. During the process, I wanted to check my mail, and clicked on my Gmail tab in my browser - and I was shocked to see that it opened up her Gmail account instead. Should have expected it - its logical - but it disturbed me. It's convenient, it's quick - but I want the controls and the ability to decide which ones I want auto signins for and which ones not.
Say, if I have Google Reader running - and I have signed out of Gmail -- if someone else tries to log into their Gmail account - they can read my mail. Or if they want to check their scraps on Orkut - they get to see mine instead. Google Maps can show pictures of your front door and look through your window
- very cool - yes - but it makes me uncomfortable too. Although I need
not worry as I live in a city where its going to be very difficult to
get everything 'on a map' as there is so much chaos in the planning.
In countries like India however, where for the large part, computers are shared at work and home - this could become a problem. Not everyone has the know-how or the presence of mind to set up different logins and user accounts at boot up.
Eric Schmidt , Google's CEO was quoted in FT. Do I really want my computer to tell me what I should do tomorrow, or what job I should take?
"Asked how Google might look in five years' time, Mr Schmidt said: "We are very early in the total information we have within Google. The algorithms will get better and we will get better at personalisation. The goal is to enable Google users to be able to ask the question such as 'What shall I do tomorrow?' and 'What job shall I take?'"
See this video, although a little dated - it looks forward to a Google world in 2014 - EPIC. Robin Good has a transcript:
"On Sunday, March 9 2014, Googlezon unleashes EPIC.
Welcome to our world.
The 'Evolving Personalized Information Construct' is the system by which our sprawling, chaotic mediascape is filtered, ordered and delivered. Everyone contributes now - from blog entries, to phone-cam images, to video reports, to full investigations. Many people get paid too - a tiny cut of Googlezon's immense advertising revenue, proportional to the popularity of their contributions.
EPIC produces a custom contents package for each user, using his choices, his consumption habits, his interests, his demographics, his social network - to shape the product. A new generation of freelance editors has sprung up, people who sell their ability to connect, filter and prioritize the contents of EPIC.
We all subscribe to many Editors; EPIC allows us to mix and match their choices however we like. At its best, edited for the savviest readers, EPIC is a summary of the world - deeper, broader and more nuanced than anything ever available before."With the recent acquisition of Feedburner, Google just bought over access to not just us, but our readers as well. They even acquire the internet in year 2017!!
Google has my past, and it's rapidly 'taking over' my future. My actions today, in the present, are building the tracks for that future. A dystopian Brave New World, or Utopia?
Should I really care? Does it bother you at all?
12:04:55 PM comment  trackback 
|Wednesday, May 30, 2007|
So everyone is talking of Facebook. My Twitter is abuzz with it. My aggregator is bursting with blog posts around it. The social media blogworld is freaking out in it. Even my 79 year old aunt who sent me an add as friend invite! Reminds me of the old days when we all moved from one social networking site to another. This one's different of course - its more than small pieces loosely joined and the potential is immense with the opening up of their platform. Widgets and plugins around VOIP, presence, twitter, music, video being created with a frenzy. A great platform play. I like this play - although I haven't done much with it yet.
8:16:46 PM comment  trackback 
|Monday, April 30, 2007|
6:26:15 PM comment  trackback 
|Friday, April 27, 2007|
Here's an excerpt from an article I did for Tehelka's special on youth and the internet, on much urging from Shivam, who put an apt title to it - The Mirror of Change - This is Who We are Becoming.
"For those completely immersed in virtual worlds such as Second Life, the seduction of intimacy combined with anonymity does not mean they do not share the joys and sorrows of their real worlds. My bet is that they do. "Pet", a very close friend and a colleague who worked with a team of online volunteers when the tsunami struck in December 2004, got me looking at Second Life with new eyes. He had been feeling trapped in his body for a long time, and when he got onto Second Life, it helped him become more comfortable with his feelings that he was a woman trapped in a man's body. The beauty is that Second Life was a tool for "Pet"to figure out who she really is and how to work it out for real. Today, she has friends not only in Second Life, but also in her physical world with whom she can be herself. "Pet" has shared so much of her period of transition and angst with me, that I feel I know her intimately. Being a geek, she also helps me with my websites. I trust her as she trusts me. I know she is very real - there is nothing 'virtual' about her, even though I have never met her.
While I may never have seen or met "Pet", there is depth in our friendship, and solidity. I know, for some people, that is hard to accept. I'm often asked questions like, how can you feel connected to someone you've never met? How can you trust someone you've never seen? These concerns are understandable given the newness of this medium and the flow that determines these sorts of relationships. Oh there are dangers too - the pretence borne out of anonymity, the addictions, the spam and scams, the paedophiles, the pornography. And still, when I meet up with blog buddies all over the world, how can I explain the amazing level of comfort I feel!
I single out blogs here as throwing up a whole different social system than do virtual worlds and social networking sites. Detractors say, online you can be whoever you want to be and nobody cares. That may be correct, yet, if you try and fake things too hard, you most always are found out, and can be verbally beaten. My belief is that people tend to act more like themselves online than they like to admit. It is much more difficult to hide away who you are when you are blogging. I've found myself revealing things on my blog about myself that I would find difficult to talk about face-to-face. Ugly things too.
And yet, I found myself trusting myself as I began trusting people I met through this medium. There is a fine line between the public, private and secret self, and the boundaries blur sometimes. At others there is a conscious effort to keep them apart. In a physical world, our lives are compartmentalized, you have different sets of friends for different needs, and meet in different physical spaces as a result. My blog is one space where I connect with friends, potential clients, strangers, acquaintances, even spammers and trolls. It is entirely up to me what I want to share of me and when, at my blog. And, I have found, the more I share, the more others do. It's just an extension of basic human needs for connection and community."This issue is carrying a special on youth and the internet. I see some bloggers I know like Dilip, Rashmi, Neha, Patrix and Shivam of course, who have made some neat contributions there - and as I glanced through the articles, I felt Shivam's done a good job of getting a mix that does not perpetuate stereotypes the media usually portrays netizens to be.
7:45:25 PM comment  trackback 
|Monday, April 2, 2007|
Heh .. Johnnie .. I'm with you in feeling ranty! As a response to this, a stopcyberbullying community is nice, comments policies and guidelines are ok if you believe you need them, but a Bloggers Code of Conduct???
Bloggers code of conduct, freedom of speech
1:52:24 AM comment  trackback 
|Thursday, March 29, 2007|
I've known Shubhangi for almost 15 years. We worked in the same company then. We still do. She's been my mainstay at Explore Research and Consultancy, ever since she came on board way back in 1999. I've never known her to panic, feel out of control and never once has she met any of my requests (however absurd they may seem) with anything less than a smile and a "we can do it". She makes my life so easy really.
8:28:03 AM comment  trackback 
I am shocked at the venom and death threats against Kathy Sierra - it is sick, mean, even anarchical and evil, totally unethical. My first reaction was disgust and dismay and I have the greatest sympathy for what she is going through - but I find myself as appalled at the knee-jerk reaction of hate going around about a set of people implicated in her post - its not doing much good I'm afraid. Truly *Evil* minds whoever they are in this case, feed on such things.
I feel Mitch Ratcliffe's post is a really balanced take on the whole thing, especially this from Mitch - "We are further from that moment of truth now, however, because the silence of mock outrage reigns."
There are many conflicting thoughts in me right now
around this issue. The woman in me is enraged at what Kathy is going
through - and yet am not sure its a 'woman' thing at all. Lots of the
American blogworld , esp at the A-list level, is fairly obsessed by how
few women are really respected in Tech - this is evident by the endless
debates on inviting women speakers at conferences. And yet, apart from BlogHer I
don't see much happening to change this, as I see the same set of women speaking over and over again. The outrage against what's
happened to her, is possibly greater because Kathy happens to be a
woman. Are we perpetuating this gender divide by making it a woman
thing - am not sure.
I've had all sorts of threats and quite a bit of hate mail - I found the best thing is to simply ignore it and it usually goes away. I'm glad Kathy brought it out in the open though, its an issue that needs to be debated and addressed - and still I wish she hadn't made those really serious and clear accusations against specific individuals until after all the investigations by the authorities were done. Blogs are so powerful and the internet is an unforgiving place - entire reputations can be ruined thus.
Censorship and more regulation is not the answer - has it ever really worked where the internet is concerned? Andy Carvin has called for a
Stop Cyberbullying Day. That's the sort of action that makes sense.
Tags: cyberbullying , Kathy Sierra, stopcyberbullying
12:16:43 AM comment  trackback 
|Monday, March 26, 2007|
I was thinking back on my last post ... and asking myself will blogs kill focus groups? I hope not, as that will mean I am out of business as a conventional qualitative researcher :).
"Based on our findings of our regular market research on the fashion
series models of Nokia and insights on youth, we tried to validate it
with the qualitative research conducted through the content found on
online blogging sites and discussion forums," said Anjali Puri,
director, Winsights AC Nielsen ORG MARG.
1:33:30 PM comment  trackback 
Maggie Fox has a neat post on How Social Media is Changing Everything
Blogs in particular and social media in general can offer incredible insight for a relatively small investment (your time is another matter!). When I speak to clients about investigating a corporate blogging strategy, I often refer to it as "low cost market research", something Iím sure weíd all like to see a little more of!"Belonging to the qualitative research industry, this resonates big time with me. Blog Influentials, in July 2005 had called blogs the 'market research of the future'. Again, way back in 2005 I had said:
While nothing beats face-to-face contact, blogs can be a great space to have conversations with customers - Scoble does it every day. In other cases, customers are the ones encouraging marketers to engage in conversation - SkypeJournal is a great example of heavy users of Skype providing constructive feedback both positive and negative, observations and ideas. They're even writing poetry in the form of a Skypku :)
Are marketers listening and engaging in dialogue? Maybe. Maybe not. Are marketing departments afraid of this? I think they are.
Blogs may be one such tool available to us - there are so many more that can reveal and understand the motives and the process of emergence in conversations as they manifest in conversations between marketers and users. I met Jim McGee in Chicago last year and we had a lovely discussion about how blogs might change the nature of market research and how the notion of oral culture in organizations might help explain the relatively slow take up of blogs in the firewall. From his post after our meeting :
Almost a year ago, I had recruited participants for some usability testing focus groups through my blog. Am now working with some clients, where we are building news aggregators of target audience blogs. And involved currently in a project where we are evolving a sms-blog research interface as a research tool for participants, in the Twitter convention. And we even have proof of concept now .. a recent article in the Economic Times talks of how blogs are boosting sales of bikes. Keeping track of blog conversations replacing traditional market research survey methods! Giving rise to a new breed of blogo-pologists and the field of netnography!
"What started as platforms to share passions and frustrations of bikers are now being tracked by corporates to fine-tune their offerings. Instead of tedious market surveys and data crunching, companies now get reviews within hours of product launch, courtesy blogs. ìThe first review of our latest Pulsar was on our table within three hours of its launch in Chennai thanks to bloggers,î Bajaj Auto VP (marketing-two wheelers) S Sridhar told ET. A dedicated team at Bajaj Auto now regularly tracks discussion-boards and review section of blogs and online biking groups and provides feedback to companyís marketing and product development group."
Much better than having professional respondents in a conventional focus group or unwieldy questionnaires which are filled up so superficially isn't it?
Tags: market research, marketing research, qualitative research, ethnography,social media,blogs,blogging,focus groups
11:01:03 AM comment  trackback 
|Thursday, March 22, 2007|
"Will we see more written about what will probably come to be called Management 2.0 ? No doubt. Will there be massive struggles with this new set of conditions and ongoing resistance to coming to terms with these dynamics ? No doubt. Will resisting and ignoring and denying work? Maybe for the short term, but these new conditions are not going away ... and I posit that the issues engendered by linked interconnected bottom-up activities will necessitate significant amount of unlearning and re-learning, notably in the enterprise setting." Jon HusbandAnd Lee, building on Euan and Dion Hinchcliffe's recent posts on Enterprise 2.0 writes:
Related to these, is this neat post by Hugh Macleod on Corporate Blogging calling for "humanification" and "smarter conversations". And Britt Blaser, always sharp, talks about the People Law trumping the Power Law - I see this relevant to the conversation as well, as enterprise needs to realize the value in People Power.
On the technical level, the integration challenges are non-trivial:
But the integration of people, practise and (dare I say) process is even harder, with challenges such as:
I'd like to add another dimension to this conversation, which was triggered by presentations and comments I heard at the IAMAI Digital Marketing Summit last week in Mumbai. All pointing to the fact that there is immense potential for web 2.0 or social media (call it by whatever name you wish) in Marketing. In particular, I liked what Ajit Balakrishnan of Rediff had to say - here's the gist ... I may have missed a few words:
"Bloggers are our new gatekeepers of information. Journalists are hesitant to write up stories, unless bloggers are already talking about it. We get real news from the bloggers -- everything else is a press release. Smart marketers need them"
Rajiv Dhingra, who it was a pleasure to meet, summarizes the summit:
"The conclusion was similar to all the previous discussions and in fact this is to be noted - Marketers are now asking other media and medium what is the ROI!
...and thus concluded the IAMAI Digital Media Conference 2007.
I wish there were more marketers and especially FMCG product brand managers who had attended this conference because itís the offline world which needs to know that it is time to start switching online."It's encouraging to hear marketers talk of blogs and social networking and building communities online, however, like Rajiv, I heard many unspoken doubts on Return On Investment (ROI) from such engagements. Its a question I raised at the summit. Is the industry doing anything to develop metrics to measure impact? Are they talking to bloggers about it? Simple answer - NO.
I know ROI is an obsession with marketers, and we would fail in our jobs as consultants in this area, if we did not address them. We've done the first part of our jobs by getting the words 'blog' and 'online communities' into the lexicon of marketers. They have some sense of what these can do. We can talk of benefits of corporate blogging, evangelism, influence on brand perceptions, using these tools to empower your customers to become your marketers. We can hold their hands on how to set these up for their companies. There's been some good thinking by Charlene Li at Forrester in October 2006 on ROI of blogging.
But do we have a model in place yet? Are we giving them more tangible, quantifiable metrics, the equivalent of or alternatives to GRPs and cost-per-clicks? Are we doing enough, in the area of showing them ways to manage risks involved ? How are we helping them 'market' social media internally to their VPs and CEOs who often tend to be older, more rigid, more in fear of giving up control.
Leaps of faith aren't always easy to achieve from organizations without any estimation of how it can affect bottomline. Bottom-up or top-down, as much as we want 'them' to speak our language, 'we' need to speak their's too. I was chatting with Veer and Rajiv at the summit, and I do believe it is time to get bloggers and advertisers/marketers together into a discussion on how this can come about. This isn't just an India issue, I know many of my blog buddies in other parts of the world are grappling with these concerns too.
Any takers? Suggestions?
Update: [link via Dave Winer - Nicholas Carr talks about two studies that provide some data on adoption of six prominent Web 2.0 tools - blogs, wikis, podcasts, RSS, social networking, and content tagging. "Although Forrester didn't break out adoption rates by tool, it did say that CIOs saw relatively high business value in RSS, wikis, and tagging and relatively low value in social networking and blogging." Read more at Nicholas Carr's blog.]
12:55:08 PM comment  trackback 
|Monday, March 19, 2007|
I was invited to be a part of the Social Media Collective, but I've been a lurker for a bit and not blogged there yet. Then I haven't been blogging much here either :(. The google group for the collective has lots of good conversations going. Note to self .. wake up Dina!
1:37:45 PM comment  trackback 
Social discovery, presence, "party-line", RSS for people with not much to say, potential for use in saving lives during disasters, publish on the go, ambient intimacy (link found in a comment at Ross Mayfield's post on Moodgeist, Skype and Twitter IM Overlay], the future of presence, push technology, keeping track of yourself and friends, a false sense of "I'm connected", microblogging and Twitter-only blogging, group or public IM system, swarming and smart mobbing, blogging on 'crack' ..... these are some of the words I've been seeing associated with Twitter in many blogs.
Om Malik links to WebWorkerDaily which has come up with a list of eight ways Twitter can be useful professionally. More mashups and applications such as Twittervision and Twittersearch would be useful. Here's a wiki on Twitter with a listing of comments and views, user stories, mashups and applications, complaints and wish lists too.
I'd love to know, what areas or applications you feel it would be useful for?
11:38:57 AM comment  trackback 
|Tuesday, March 6, 2007|
"This is an attempt to understand how different women ( across age groups/ cultures/ communities) have dealt with street sexual harassment in their everyday lives. Male bloggers are encouraged to share stories of women in their lives and how they have dealt with street sexual harassment. Non bloggers are also invited to participate- email us your story. We will upload your email at www.blanknoiseactionheroes.blogspot.com. You could also be an agent- the one that collects stories of confrontation/ of heroism from your mother, grandmother, cousins, domestic workers, people in your office, the vegetable vendor, the woman bus conductor...anyone! To confirm your participation, announce the event on your blog and email us the link right away!"Last year, I had shared my own experiences with eve teasing and harassment. Do share your experiences on March 8, and spread the word!
10:19:22 AM comment  trackback 
|Monday, January 29, 2007|
I've been quiet here, but have been blogging a lot at the Asia Source II blog. Its been fun facilitating the Open Publishing sessions - I've learnt so much myself! We've had huge challenges with connectivity - 120 of us sharing a 256 kbps modem; trying to get Plone then Drupal working and finally resorting to Wordpress for the live blog! Rather than writing it entirely, I've got lots of folks from different countries and tracks sharing their perspectives. Lazy me :)
There are four learning tracks for the morning sessions. Three of the four groups are working in military tents, fitted with 8-10 computers. The uber geeks have a classroom, where they can lock up all their cool gizmos like wireless transmitters.
Here's what Track 1 on Open Publishing had as their objective for the Camp Blog they are running as one of their projects:
- to create a lasting online documentation of the camp
- to capture the 'spirit' of Asia Source
Go over to the blog and join the conversations there!
2:20:02 PM comment  trackback 
|Thursday, January 18, 2007|
I'll be in Sukabumi, Indonesia for the next ten days, at AsiaSource II. It really is going to be a camp, and am excited to be living fairly in dormitory style - takes me back to my college years! Its also an opportunity to meet an entire new set (for me) of folks doing some excellent work in the social media area in South Asia and South East Asia, as this is the first time I'm attending a conference in the Asian region.
There are four main learning tracks:
When Sunil, who I met at the Global Voices Summit in Delhi, invited me to be a facilitator for the Open Publishing and Broadcasting track, my first response was how will I help - I'm not a geek. He then assured me that he was looking for someone who is a user .. and for someone who can help people explore benefits of the social and community aspects of this media. Apart from all the geeky stuff I am looking forward to immerse myself in, some of the conversations I'd like to encourage in this track are around:
I hope to blog my experiences while there!
Technorati tag: AsiaSource II
7:54:04 PM comment  trackback 
|Monday, January 8, 2007|
Everyone seems to be talking about it. Nice to see these perspectives in the context of brands and products. I read this at Brandchannel today:
"What if anything and everything you owned, knew, thought, created or used was negotiable at any point in time? What if you could sell off your junk, get compensated for your opinions, or lend, borrow and bet without the need for banks or governments? What if your creative product had a larger audience than corporate networks? What if your lone dissident voice couldnít be silenced even by the rich and powerful?"And here's another paper found at Brandchannel from Dec 2006 - How To Crash The Consumer-Controlled Party. And Not Get Thrown Out .... (pdf file)
"At first, it may seem strange to think that you could be on the same level playing field as a multinational corporation, but just consider how business and customers co-exist in networked spaces. As of now, we both get our basic queries and network trend data from the same place. Pending the Net Neutrality power struggle and censorship issues of the moment, the deeper resources of the Internet will likely become available to everyone as well. Given the probability of that reality and the other factors previously mentioned what do we do to use this shift to our advantage both as individuals and as companies?
Enable the empowered. Marketing is no longer about messages. Itís about motivation. If you want to motivate the new sovereignty, reach them by the tools they will use to refine their participation power. That means be available as choices for personalization on start-page like environments where choosing your brand of service is a self-defining action. For example, if you deliver travel services, then the new sovereign citizen is both your traveler and your travel agent. If you sell art then the new sovereign citizen is your art promoter, using your art in experiential ways to define their personal spaces."
1:06:21 PM comment  trackback 
|Saturday, December 30, 2006|
.... has been a great year for me in many ways. Rob, in a recent post, wonders:
It started off with the Brand 2.0 workshops I conducted with Stuart - thanks Vamsi from Starcom and Rajeev at Western Union for trusting us and giving us this first opportunity. More Brand 2.0 in 2007.
I've also been so fortunate to be part of a pure Open Space Meeting coordinated for NPR by the amazing Rob at the New Realities Forum in Washington DC in May. The agenda was set completely by participants - if I remember right, there were more than 300 participants. However, it had a core theme - a very clear objective - and was really well-organized in terms of a lot of care taken in figuring out the venue, the rooms, making it easy for people to navigate through the free-flowing structure, and run by a real maestro in Johnnie Moore, who Rob describes as "an exemplar of calm courage and astonishing presence" which is a really perfect description of Johnnie. Thank you Rob - and Page and Dana from NPR, for allowing me into this amazing space you have created and for trusting - we hadn't met face-to-face until then!
The other area that my blogging has taken me into is
activism of sorts - which started in December 2004 with the tsunamis
blogging efforts - and this year, we formed collectives and groups to
battle internet censorship and help out when we had the serial bomb
blasts in Mumbai. Here are some links: MumbaiHelp blog and wiki. The Bloggers Collective was formed and we fought against blogs being banned, against censorship, and demanded our right to information.
On research projects, I've done some interesting work for Unilever this year - have spent many days in rural India, facilitated a creativity session for one of their product groups, and I think (I hope) managed to sell them the idea of doing Brand 2.0 workshops :). I'd also say here I have thoroughly enjoyed working regularly with Pat and Lizzie at Social Solutions Inc and Gerald Lombardi at GFK-NOP through whom I've enjoyed working with Dean Gaylor, Chai Ki Lim and Sharon Asker at HP, who had come down to India. Also through SSI - I've done work for Kraft.
Some of my new clients this year - Nicole-Anne Boyer, a colleague from Worldchanging got me to do a learning journey and a few sessions with a bunch of French retailers here in Mumbai. Smita Pillai and Sanjay Gupta of Vistakon for whom we did a study, where we merged approaches from ethnography and more traditional motivational research. In November, Stuart Penny and Jude Rattle from Flow Interactive UK contacted me through my blog, and I did a small study on cell phones for them.
Its all paid really well - and most importantly has been a lot of fun! Thank you all for making this year a really fun and productive one.
For me its also been a year of change - with joys, frustrations and disappointments too. Many many thanks to my family and friends for supporting me through a really busy and somewhat difficult year.
End of mush :)
Looking ahead to 2007:
10:59:45 PM comment  trackback 
|Friday, December 15, 2006|
Global Voices Summit in Delhi. Rebecca MacKinnon, one of the co-founders of Global Voices Online sets out some thoughts before the summit. In an email to the GV group, she says: "I've posted on my blog with some thoughts about what I'm hoping to
accomplish at this meeting, plus some context of where we've come from
and where we may be going."
See you there if you're participating ...
Technorati: gvdelhi2006 - global voices
12:00:29 AM comment  trackback 
|Tuesday, December 12, 2006|
I have been tagged by my friend Rob Paterson
in a Blog tag game where you tag 5 people whose blog you enjoy and ask
them to tell the world about 5 things that most people may not know of
1. I am an obsessive napper - give me 10 free minutes anytime, anywhere and I will nap. If my day doesn't graciously offer them up, I take 60 minutes!
2. I love driving and am quite the speed freak - I spent hundreds of hours playing those computer racing games and only got myself a real license when I was 34 - I'm convinced I drive well (not everyone thinks so!) because I played those computer games.
3. Related to driving, I intensely dislike auto-rickshaws and their drivers - I never did when I didn't drive myself. I have had this vision of lining them all up by the sea, giving each one a really hard kick in their ratty butts, and watching with glee as they topple over and into the sea.
4. My broad shoulders come from hours and hours of training as a swimmer. Yeah I swam the nationals and was more of a long-distance swimmer - one race I will always remember is a 20 nautical mile stretch when I was 14. Much as I wish they were smaller, I think they have their uses - I can be a good listener :)
5. I cry bucketloads at movies - however inane or silly they are, however silly it makes me feel. I like sad movies.
Five blogs that I'd like to tag, as my little nephew says 'just because' ...
8:12:15 PM comment  trackback 
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