Houston Chronicle: "Blogs likely to gain place in business world"
[ via Scripting News]
Corporate India .... are you listening ?
"For certain types of communications, especially those overloaded with e-mail and voice mail, blogs could be heaven-sent. Rather than attaching comments about a topic and 15 documents to one e-mail and then sending it to 35 people who might care, the information could be posted to a blog and appropriate parties could add relevant comments.
With a blog collecting all the comments and information about a topic, it could be easier to focus on one topic at a time.
It also could be helpful to projects, especially development projects. A developer could attract customers and put in feature changes before an application enters the beta stage.
Even in advertising, blogs are getting a chance. Dr Pepper/7 Up has tested a concept by mining the Blogosphere (the content of popular blogs) to launch an unusual marketing campaign for a new flavored milk drink called Raging Cow.
They used young people, in their late teens and early 20s, to develop a "blogging network" to hype Raging Cow."
In an earlier Post on Social Networks - Window for Research, i had said :
"Alternately, companies could set up their own networks of potential leading edge customers ... a case for a Close-up Encounters or an MTV Blogspot. I'm thinking of youth brands here primarily because they're the early adopters of the internet in India."
12:57:32 PM comment [] # trackback []
|
Copyright 2005 Dina Mehta