Houston Chronicle: "Blogs likely to gain place in business world"

[ via Scripting News]

Corporate India .... are you listening ?

"For certain types of communications, especially those overloaded with e-mail and voice mail, blogs could be heaven-sent. Rather than attaching comments about a topic and 15 documents to one e-mail and then sending it to 35 people who might care, the information could be posted to a blog and appropriate parties could add relevant comments.

With a blog collecting all the comments and information about a topic, it could be easier to focus on one topic at a time.

It also could be helpful to projects, especially development projects. A developer could attract customers and put in feature changes before an application enters the beta stage.

Even in advertising, blogs are getting a chance. Dr Pepper/7 Up has tested a concept by mining the Blogosphere (the content of popular blogs) to launch an unusual marketing campaign for a new flavored milk drink called Raging Cow.

They used young people, in their late teens and early 20s, to develop a "blogging network" to hype Raging Cow."

In an earlier Post on Social Networks - Window for Research, i had said :

"Alternately, companies could set up their own networks of potential leading edge customers ... a case for a Close-up Encounters or an MTV Blogspot.  I'm thinking of youth brands here primarily because they're the early adopters of the internet in India."