And the discussion continues ....... points .... counterpoints .... more points .... more counterpoints ....

Tom picks up the thread on corporate blogging again and says at his blog 'commonplaces' :

The notion that ''blogs'' are something that in and of themselves possess magical properties to change "business as usual," or the political landscape, or much of anything else, derives, I'd venture, from a confusion of means and ends.

It is not about blogs, which are merely a means for the human -- as individual, or group, or polis -- to explore and discover and perhaps to gain some tenuous additional hold on what and where and who "we" have been, can be, and could arrive at being. What is interesting is not trackbacks or power curves or wiki or RSS or Harvardian Rules of Blog Anality and Stultification. Rather, what is interesting (to me at least) is what these curious mechanisms and their contents might (however unwittingly) reveal about the mind and the soul and the spirit and the body and the memory and the desire and the imagination and the languages of the beings who keep trying to understand blogs.

Blogs aren't an end in themselves for sure, or the 'magic mantra' that redefines business.  But they can, along with other tools like wikis and forums, provide a playground for companies to prototype and innovate.  I used the term Serious Play in the title of my earlier post on this issue - and reading Tom's views,  i'm inclined to clarify that i was alluding to the process described by Michael Schrage in his book by the name. And the basic premise of the book is his stance that innovative prototypes can infact generate innovative teams. Further, he shows why innovative firms cannot seriously plan unless they seriously play. 

Add to that the essence of this post from Jim McGee - More gifts; if you share, you learn - where he first links to Ton Zijlstra's blog post - Dropping Names, or, Who said that, and then makes two interesting observations :

"A continuation of a little snowball I started rolling a few weeks back. Courtesy of Ton I learn still more new and interesting things about the little proverb I had picked up along the way.

This little blog-thread illustrates a couple of important points. First it's a prime counter-example to offer to those who say knowledge management can't work because people won't share. Ton. David, Lilia, and I have never met face to face but they've become new colleagues in my worldwide network of people I trust. Sharing begets sharing. It only takes a few seeds planted to start the sharing. If you happen to be in an organization that has no one willing to take this kind of small risk, you've got deeper problems than I want to deal with.

I suspect that the real reason behind people raising the sharing myth is not organizational resistance. It's fear of looking stupid; not in front of your peers, but in front of whoever taught your English class back in primary school. That gets to the second point this exchange illustrates. I didn't worry about whether I had everything right when I posted the story that got this all started. I made the point I wanted to make and I fessed up to my ignorance at the same time. What I got in return for that tiny bit of risk was the opportunity to learn some neat new stuff and a couple of more strands linking me into the web that links people together. Seems like an awful big return for a tiny little risk."

Add 'if you share, you learn' to the playground and you just might have a powerful platform for innovation through collaboration.