"Moreover's tool aims to allow corporations to identify consumer trends and opinions as represented in the blogosphere. It harvests information in real time from more than 25,000 hand-picked blogs, which are ranked according to their quality and reliability, the number of incoming and outgoing links and the blog's standing in the wider blogging community.  The information is aggregated into a sort of meta-blog arranged according to the client's requirements and the data can be delivered as a feed or as a "metabase", a constantly updated XML database.

Moreover said that blogs can represent a valuable source of business information that springs directly from consumers, rather than traditional media sources. "Weblogs highlight the news that matters as well as providing instantaneous commentary and opinions on a wide variety of topics and events," said Moreover chief executive Jim Pitkow, in a statement."

One more to add to the kitty.  Recently there's been a lot of noise around how blogs can be used in the workplace.  Three streams i've been working on (and many others have too), on how this might take off quickly come to mind :

- Blogs in corporate KM systems : Paulo Valdermin's Intranet Aggregator is relevant here

- Blogs as communication points with consumers - like the one spoken of in the article i mentioned above, and here and Allan Karl's corporate blogging series

- Blogs as a new tool for market research  -   leading edge innovation blog panels, consumer speak panels, customer tribe and community panels, customer empathy blog panels where marketers can interact on a subject with his audience ..... the list can be endless.