Blogging can pay! 

I just landed a project thanks to my blog. The client is in Australia - a company looking for someone to partner a multi-country project in India.

The client googled qualitative researchers in India, found this on the first page :

Conversations with Dina
... products' like 'groups 'n' depths'.". 9:02:36 PM comment [] # trackback
[]. Telling Stories - Are Qualitative Researchers Missing Out ? ...
radio.weblogs.com/0121664/2003/03/25.html - 43k - Cached - Similar pages

... and clicked on the page.  And wrote to me :

"I found your site on the Internet and was wondering if you would be interested in submitting a proposal to work with me on a multi-country project that includes India. It is being conducted on behalf of a major  multi-national. .....I need to work with a competent qualitative moderator in each country. .....Please note it will be competitive and I am obliged to collect three quotes per country."

I quoted for it - and she just confirmed that the project has been awarded to my company! 

How did my blog help ? Here's what i think its done for me :

• it got me on the first page on Google search for qualitative researchers in India - before i started my blog - neither my name nor my company could ever be found on a google search.  (I've been really lazy about putting up a website for my company - and must now upload my blog to my company site!)
• it allowed the client to read some of my perspectives on qualitative research - which i believe is more useful than a laundry list provided in 'cold' categories like Tools and Techniques or Types of Research pages of most company websites
• it also gave the client a more comprehensive understanding of the person behind the company, which in this case, worked to my advantage 

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