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Sunday, April 2, 2006 |
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Mobbed - by MTV Networks Asia and Motorola. It is a digital entertainment platform
which will be targeting youth in Asia-Pacific markets like India,
Australia, Indonesia, Malaysia, Philippines, Singapore and Thailand. Free downloads, chat rooms, blogs, contests, blurbs, games. Interesting to see the Mobbster Rewards chart - among other things, they are encouraging users to generate content by sending pictures or blogging - users earn 'moolah' (explained on the site: moolah is like money, except it's not. It's what you need to get Booty,
which is the good stuff. Earning Moolah is easy. In fact, you can earn
it just by hanging out at Mobbed.) everytime they send a picture or a blog post through their mobile phone via sms or MMS. "Mobbed reinforces MTV's commitment to connect with our audience on every platform possible. Not only do we create fun and cool branded content that can be downloaded easily at the click of a button, such as the Mob Squad mobile animated series, but we also allow for user-generated content so youth can express themselves and take over MTV via the cutting-edge MMS to TV platform - Mobtage," commented MTV Networks Asia Pacific president Nigel Robbins. [Source: Indiantelevision] 10:39:13 AM  comment [] trackback []
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Copyright 2009 Dina Mehta
