As i was writing my earlier post, and used the phrase 'wild thoughts' there, meaning shots in the dark in the context of the post, I had a quick thought - on how the definitions of "hot" or "cool" change with generation.  

Today's teens always rebuke me when i use the phrase "something's cool" or ask them "what's cool" in focus groups.  My generation used the word "cool" - today's kids say anything that's "cool is sooooooo uncool" ! 

Efforts are made to stay away from being labelled 'cool'. This always makes me smile. They say the casual look is in for instance - just throw together any odd clothes, let them hang, wear floppy slippers - still i know its a very conscious 'look' they wish to achieve ! 

Still, this is not just about lingo - it runs deep. Manifest in attitudes towards fashion, music, careers, and reflected in lifestyle.