
BBC reports the results of a new survey — if you are under 25 in the UK, you probably prefer sending SMS messages over making voice calls. If you are over 55, your preference is reversed. Worldwide, I am sensing generational-specific preferences in regard to the always-on, always-connected lifestyle.
[via Smart Mobs]
I wonder where 30-40 year olds fit in !
More from the article :
"But sending a birthday or other greeting was the most popular use of text, closely followed by arranging and cancelling a social engagement.
The survey may alarm greeting card sellers. But the Greeting Card Association claims it is benefiting from Britain's mobile obsession.
"Text messaging is of benefit to greeting card sellers as it helps people to keep in regular touch with friends," said spokesperson Sharon Little. "As a result, when a special occasion does arrive later down the line they are more inclined - not less - to send a card." "
Text messaging is huge in India too, particularly in the under 25 segment.
In February, 2002, News India Times reported that SMS was eroding sales of greeting cards in India.
2:02:07 PM comment [] # trackback []
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Copyright 2005 Dina Mehta
