Explore Research & Consultancy
402, Bajaj Onyx
Union Park, Khar West
Mumbai 400052, India
Dina is a qualitative researcher, with 15 years experience, based in Mumbai, India. A Master's Degree holder in Sociology, she spent the first 10 years of her career with IMRB, India's largest market research agency. She set up her own consultancy firm, Explore Research & Consultancy, in 1998, offering clients a comprehensive qualitative research consultancy on brands, products and services.
Some of her recent clients include MTV, JWT India, ESPN Star Sports, The Times of India Group, Yellow Door Research Australia, New Zealand Dairy Board, Pitney Bowes Inc. USA. Her expertise and interests lie in youth markets, contextual inquiry, longitudinal ethnographic research and user-design studies.
Recently, she's been fascinated by the area of social software in the context of creating and adapting collaborative tools for research. And in getting groups and organisations to adopt some of these tools, with the hope that new cultures of communication would be initiated and nurtured through the intelligent and effective use of community and collaboration technologies.
She is also deeply interested in the area of how ICT can bring about social change in rural areas, and was invited to attend the Third Annual Baramati Initiative on ICT and Development - a meeting ground to explore ways in which information and communication technology is being used as a tool to empower the poor.
Some beliefs that drive her - "abundance", a philosophy that suggests, 'share-learn-grow', optimism about the future, and stretch that is implicit in a philosophy that says YesAnd!
Her thoughts, musings and endeavours can be found at her blog - Conversations with Dina.
Dina made a presentation of Social Tools for Research and Collaboration at Reboot7 in Copenhagen in June 2005. She has been invited to a panel discussion in San Jose, USA on at the BlogHer conference in July 2005.
Other places she contributes to:
- Global Knowledge Review : a monthly online magazine with global conversations on knowledge.
- SkypeJournal : independent news, views and support around Skype
- TsunamiHelp Blog : the repository of news and information about resources, aid, donations and volunteer efforts around the Asia Earthquake and Tsunamis, which she helped establish and run
She has appeared in three books: The Power of Many: How the Living Web Is Transforming Politics, Business, and Everyday Life, by Christian Crumlish, The Five Keys to Building Business Relationships Online, by David Teten with Donna Fischer and Scott Allen and, Business Blogs – A Practical Guide by Bill Ives and Amanda Watlington.
Copyright 2005 Dina Mehta