If you're like me, your eyes kind of gloss over every time you read another new sales letter.  They're mostly based on the same layout, word formulas, guarantees, etc.

This one is different.

This guy really IS a rich jerk, he doesn't just talk about it.  In fact, he just sold one of his websites on eBay for $379,000.  Look past the attitude and study the technique used in his sales letter -- it converts at about 4%, which is huge compared to the standard 1% to 2%.  People that have bought the book are reporting that they're very pleased as well...