Friday, August 13, 2004

Avid Technology acquires M-Audio. Avid Technology Inc. on Friday announced plans to acquire Midiman Inc., doing business as M-Audio. The deal is valued at US$80 million in cash plus two million shares of Avid common stock and the assumption of all outstanding M-Audio stock options, worth approximately another 325,000 shares of Avid stock. [MacCentral] In the last 2-3 years since OS X has been widely available, M-Audio has been quick to support the new OS and it's CoreAudio libraries. They were there when vendors were dropping Mac support altogether for a lot of their products (are you listening UMAX?) Now they're cleaning up in the Mac market almost as a monopoly provider of Audio interfaces on the Mac. This shows the brilliance of this marketing move. I'm sure Avid was very jealous of their success and wanted to have a lower tier of products that they could own, and try to get people to move up to their bottom of the line $450 entry level product. Avid is smart, I can say that much. 5:45:27 PM    comment []