|Friday, October 10, 2003|
What I learned at Bergman last night: Here's a new insight (for me) about blogs and centralized control. Ask yourself the question: "What happens when an organization (say a political campaign) gives and allows it's people to each speak their mind directly and publicly (say with a blog, but I suppose that's not the only way)?"
My first reaction was that there would be chaos, loss of message, and basically that it would never happen. A political campaign is about getting someone elected, isn't it? That requires a focused message, careful and aggressive marketing, etc. etc. none of which fit a scenario where all campaign workers are invited to blog.
I am not so sure...
An analogy that occurs to me is another kind of organization I know well: Microsoft. They are viewed as the ultimate marketing machine. Everyone is, robot-like, supposed to be on message, right?.
Think about this:
Why would this same dynamic not apply political campaigns? I think it just might. In fact why limit thinking to political campaigns? More on this some other time.
P.S. Read this article that Dave Winer wrote two years ago. Deep inside the article, there are three paragraphs which totally anticipate the scenario I describe above. There is too much to quote here, but look for the section that starts:
You should read the actual thing. Cool.
8:00:16 AM > trackback  comment