Here is the media problem - a very good example.
The day after Earth Day 2004, the Republican National Committee rolled out SUV-gate.
"DON"T BLAME ME FOR SUV," blared the headline on an April 23 "Research Briefing" available on the RNC website and emailed to supporters and reporters alike. In the briefing, John Kerry was quoted saying one day earlier that he didn't own a sport utility vehicle and then, under reporters' questioning, conceding that his wife owned a Suburban, adding, 'The family has it, I don't have it.'" The quotation was diligently attributed to an April 22 Associated Press story.
"Just two months ago," the RNC briefing continued, "Kerry said he owned 'some SUVs'" at an appearance in Detroit. A February 5 Detroit News article was cited as back up. Moreover, two years prior, Kerry stated that both his stepson and his daughter drive SUVs, something the RNC proudly attributed to p. S1758 of the Congressional Record, March 12, 2002.
Does anyone care? Apparently, yes.
Some ten days after Earth Day, in the May 10 issue of Time magazine, this headline appeared: "What Kerry Means to Say ..." Kerry, readers were told, "gives plenty of ammunition to those who say he considers no hair too fine to split and who charge that he tailors the cut of what he says to meet the tastes of the audience and the moment." The "ammunition" Time cited included the same AP and Detroit News quotes provided in the RNC-SUV research briefing. Next, these same quotes popped up in newspapers from the Washington Post to the Cleveland Plain-Dealer. RNC chairman Ed Gillespie and President Bush each got additional mileage out of SUV-gate in various speeches -- sounding an only John Kerry could take both sides on whether he owns an SUV theme. Those speeches, in turn, generated yet more ....