Thursday, October 09, 2003

Review of The Naked Corporation Posted here Thursday, October 09, 2003 at 9:59:04 AM     DON TAPSCOTT ON THE 'AGE OF TRANSPARENCY' Review from In their new book "The Naked Corporation," technology gurus Don Tapscott and David Ticoll say that a new "age of transparency" will revolutionize business. (The book' has received the enthusiastic endorsement of industry leaders such as Google chief executive Eric Schmidt, who has called the book "brilliant," and Cisco chief CEO and President John Chambers, who says that the two authors "show how trust--powered by broad corporate transparency--isn't just about ethics, it is about success.") Tapscott and Ticoll write: "If the bursting of the Internet bubble and the scandals of 2002 have told us anything, it is that the days of opacity in business are over. Thanks to the Internet, whistleblowers, aggressive news media, customers, trading partners, shareholders, and community activists are gaining unprecedented access to information regarding corporate behavior, operations, and performance‹from financial data, employee grievances, and internal memos, to environmental disasters, product weaknesses, international protests, scandals and policies. Corporations are essentially becoming naked and 'if you¹re going to be naked, you¹d better be buff.'" ("The Naked Corporation: How the Age of Transparency Will Revolutionize Business," Free Press)  review from http://www.newsscan.com/, ********