Here's a great example of an emergent use of a web service: spelling words with a font composed of letter pictures from flickr! This was generated by spell with flickr. The HTML in this post actually queries flickr for photos of individual letters. You've got to play with it. Here's my name in pict-o-glyphs:
Or check out another emergent use, this time of Amazon. It's called Amaztype and it will amaze you. Click on the image below to go to the page running the flash. When you click on a letter, it will magnify and you will see that each letter is composed of book jackets containing the word philosophy in the title! Click on a book jacket to go to its Amazon page. Amazing. Here is the word philosophy: 
Or check out mappr (maps flickr photos to US Map based on tags). While none of these has a business model, they show the incredible ferment of experimentation of...what to call it...emergent applications, composite content, web content services? Whatever you call it, it signals the birth of new directions in the Web's information space.
1:42:15 AM 
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![\"A\" is for Atlantic](http://photos3.flickr.com/3843300_924ce9be70_s.jpg "\\"A\\" is for Atlantic")
