Monday, July 18, 2005

The Unitarian Jihad is an amazing example of Web-enabled emergence. A while ago, I posted an entry on the Unitarian Jihad. Well, this being the Web, it's taken on a life of its own. To see what I mean, check out the comprehensive Wikipedia entry on UJ, which describes the UJ as follows: Unitarian Jihad is a nascent satirical religious/humanist movement which opposes religious extremism of all kinds through peaceful means. The concept of the Unitarian Jihad originated in a column by writer Jon Carroll which was originally published in the San Francisco Chronicle on April 8, 2005. The column intentionally juxtaposed the Unitarian Universalistfaith and rational discussion with the Islamic concept of (militant) Jihad, and used the conceit of having received an anonymous communique from the then non-existent group. Note how many different sites mentioned in the entry have sprung up. One of my favorites is the name generator. Here is what it generated for me: My Unitarian Jihad Name is: Brother Machine Gun of Quiet Reflection. Get yours. While the spread of the UJ meme is a humorous example, it is nonetheless a powerful demonstration of how the Web enables the emergence of spontaneous order. Let me walk you through it: I find out about the UJ article from one of the blogs or newsletters I read (I can't remember which). I bookmark it in Furl: UJ Bookmark. Several weeks later, I look at my UJ bookmark (long story having to do with looking into my Furl Religion folder for some other search on Unitarianism). I notice that someone named number-six has also Furled UJ with the following comment: "See: http://homepage.mac.com/whump/ujname.html to get your uj name. More here: http://www.livejournal.com/community/unitarian_jihad/ . So I go to the UJ page at livejournal. I am amazed to find over 300 members listed on the UJ community page. I'm even more amazed to find that the community had apparently been created on the same day as the article, April 8, 2005! From these pages I discover the name generators and the Wikipedia entry The point of going through this in detail is to give you a flavor of the serendipity of the emergence process. Imagine, just a few months after an article is published an entire community and an rich set of Web resources emerge into being! This is enabled by two "new" aspects of the 2nd Web Generation (aka Web 2.0): The ability of individuals to easily create new Web resources: content, groups, tools, bookmarks, etc. The automatic generation of backlinks, e.g., who also linked this page, what pages contain this phrase These two capabilities are at the heart of the Web's ability to generate spontaneous order. 6:40:35 AM