I noticed this article about the upcoming announcement of Intel sponsorship of BMW in F1. More interesting though is why is Microsoft not sponsoring F1? It would seem like a perfect fit -- a world wide brand that is fraying a little around the edges in Europe and Asia where F1 has a very strong following. Of course the cost of F1 sponsorship is high but Microsoft shouldn't have a problem with cost.
I noticed this article about the upcoming announcement of 
