Weblogs: The Promise for Nonprofit Organizations makes some valid points in its list. A few that could pertain more to libraries include:

"You can become a trusted information source. The more you add useful links to your weblog, the more you become a trusted source for information. For example, Oceana's weblog provides useful and regular information from experts pointing to studies, projects, and other information that I would not be able to find on my own. I therefore see the organization as credible, and that credibility transfers to its other efforts, including fundraising."

"A Weblog gives readers a reason to visit your Web site regularly. The useful information you post gives visitors a reason to come back regularly. Frequent visitors are more likely to engage with your organization's efforts online and off-line."

See also: Part 2 of the article, most importantly:

"What Weblogs Might Be Able to Do If We All Play Our Cards Right

1. Provide an opportunity for ad hoc collaboration
2. Raise the profile of important issues to a large, cross-organization constituency
3. Provide a World Wide Web-sized conversation in context
4. Provide access to tools to organizations that might not be able to afford them
5. Create a variety of win-win situations"

(link via Full Circle) [Library Stuff]

8:43:35 AM