Feldenkrais Method

I'm always coming up with definitions for the Feldenkrais Method, for myself as well as the public. One that I like recently is "Organization, not Force." That is, learning to use the nervous system's self-organizing cababilities to perform some action, rather than just using the force of habit. What are the tools of this organization capability. Future post.

A note on marketing the Feldenkrais Method. I've found it pretty difficult, sometimes nigh on to impossible. It's hard to readily find folks who obviously need the Method. And it's v-e-r-y hard to talk about Feldenkrais when you don't really know their situation. 

But here you are reading a weblog on a computer screen.  Like alot of people, I get a little stiff and sore if I work at the computer without taking frequent breaks, especially in my neck, shoulders and back. So, folks reading this may have a problem that Feldenkrais can help them solve. Right now. Riight here. They are ideal candidates for some sample Feldenkrais lessons that can have a bigger impact than just talking about the Method. (By the way, you can find an approach to dealing with the effects of computer-like strain at this web site

So I think there is something to positioning yourself where the need is, and then being ready to offer a solution to fill that need. Marketing 101, you say. Yes, but positioning something like Feldenkrais ain't the same as selling ice cream, automobiles, computers, software, or almost anything else you can think of.