25 May 2004

Weblog eMarketing Myths Debunked. Roland Tanglao reviews and summarizes with simplicity the essential issues for being successful with news sites and weblogs. Many of the recipes suggested by search engine marketing and optimization firms are nothing short of useless while the items that really... [Robin Good's Latest News]
11:51:33 AM    

Paper- Legitimised Theft: Distributed Apprenticeship in Weblog Networks.

Lilia Efimova Sebastian Fiedler, Carla Verwijs and
Andy Boyd have published a paper called: Legitimised theft: distributed apprenticeship in weblog networks. (download .pdf here)

If you're interested in some of the latest thinking about the internal use of weblogs in corporations, this paper does a good job of describing the possibilities, opportunities and barriers.

For a company employee weblogs can provide a unique opportunity to access usually invisible trails of development and flows of ideas, a window onto practice. It can serve as a learning resource for others, as well as providing a better overview of internal expertise and experts, and may lead to the speeding up of innovation due to earlier cross-fertilisation of ideas. Weblogs can be used as a technology for facilitating and extending existing apprenticeship and coaching programs or capturing stories of retiring experts.

The authors also list some of the barriers to adoption (questions in my own words):

Critical Mass: Will enough people actually read them?
Time Gap: Does the weblogged information have a shelf life?
Embedding into existing practice: Will they fit with other learning initiatives?

[Common Craft - Online Community Strategies]
11:50:51 AM    

Blog Software Breakdown Chart.

Blog Software Breakdown

This chart displays attributes of different user-installed blog software packages side-by-side for comparison.

Via: Online Business Networks

[Common Craft - Online Community Strategies]
11:49:44 AM    

South Africa: E-Learning Ideal for Driving HIV/Aids Education to the Workforce. E-learning is a cost-effective approach to bring HIV/AIDS training and education to the workforce, whether the company is a large organisation or a small, medium, or micro business. George Eybers, chairman of Skills2Learn, explores what can be done to accelerate HIV/AIDS prevention training in SA. [AllAfrica News: ICT and Telecom]
11:48:33 AM    

Digital Storytelling Cookbook.

A comprehensive guide on digital storytelling. The seven design elements are of particular interest.

  1. Have a distinct point of view
  2. Focus on answering the dramatic question
  3. Experiment with emotional content
  4. User the gift of your voice
  5. Utilize the power of the soundtrack
  6. Economize the use of the visual and auditory information
  7. Be conscious of the pace and rhythm of your story

[elearningpost]
11:47:53 AM    

Blogging behind the firewall.

Insights from Infoworld's use of weblog in projects: "Weblogs are not just for the hard-core techies. Our editorial staff recently started its own Weblog to share updated style guides, edit calendars, and other tools of the trade. I’m looking forward to seeing what unexpected points of leverage they achieve with their Weblog. It’s amazing how a system so simple and easy can produce such profound results."

[elearningpost]
11:47:19 AM