Friday, January 23, 2004

Overture: We Can Do Email Too.... Kevin Lee over at Marketing Wonk noticed that Overture has changed its terms for advertising to include email as a third party venue where its PPC advertising might end up. This in response to Google's apparent move to do the same.... [John Battelle's Searchblog] 9:34:37 PM    comment []

BizWeek on the Trademark Case. Nice column by Alex on the trademark controversy that is clear and concise. Of this much I'm sure: Google will be forced to look a lot harder at its keywords in the near future. Take a Google search for Hallmark. It now returns three AdWords listings. One of them links to Speedycards.com, one of Hallmark's competitors in the greeting-card business. If every trademarked company made its name off-limits for use as a keyword, it would mean significant potential for disruptions in the online-ad marketplace.... [John Battelle's Searchblog] 9:34:22 PM    comment []