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Monday, February 23, 2004 |
FindWhat Buys Again.... Pretty soon I'll have to take the time to really grok FindWhat. The company has been on an acquisition tear, merging with espotting, buying Miva, and today announcing it has purchased Comet (best known for that cursor download in the late 90s, now a search/platform/web privacy company). OK. So FindWhat, in the end, is a strong second-tier pay-per-click network. Like Overture or Adsense, they match buyer and seller via paid search keywords. They have a distribution network, and they have an advertiser base of tens of thousands. Their biggest client is Lycos. They serve a significant base of advertisers, and with the addition of espotting, which has 20,000 advertisers, they are now a force in Europe. The also have an SEO business, and with Miva,... [John Battelle's Searchblog]
9:22:19 PM
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© Copyright 2004 Editor.
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