Tuesday, February 24, 2004

Visual Developers: Go to the Source. This new Microsoft-sponsored site has content that could be of interest to Visual Studio developers working in all programming languages. [Microsoft Watch from Mary Jo Foley] 10:04:45 PM    comment []

SEW: Local Search Needs Small Biz. Good overview of the local search market on SEW today, in particular a good summary of some of the hurdles to sustaining growth in what might be called the "Yellow Pages" sector - those really small businesses which account for billions in local radio, newspaper, and Yellow Pages advertising: To achieve any sizeable revenues from the local market, paid search needs to gain small business advertiser adoption. But how much of the small business market will pay-per-click (PPC) be able to penetrate? There are some very practical challenges, which include: * The complexity and time involved in keyword bid-campaign management * Limited ad inventory and competition between national and small business advertisers for that inventory * The absence of local sales channels to "push" PPC... [John Battelle's Searchblog] 10:04:25 PM    comment []