Wednesday, September 15, 2004

FindWhat Announces Pay Per Call. Long discussed, the idea of rolling phone leads into paid search comes closer to mass market reality with FindWhat's announcement this week. From MediaPost: Advertisers who use FindWhat.com don't even need a Web site, because the company creates business profile pages that load when users query keywords relevant to an advertisers' business. Yahoo!'s Overture offers LocalMatch, a product that makes a similar hosted contact page available to advertisers in its network. When they sign up for FindWhat's pay-per-call, advertisers provide their basic contact information--such as location, operating radius, which keywords they think are relevant to their business, and how much they're willing to pay for each call. The minimum bid for pay-per-call is $2, according to FindWhat, a performance-based marketing technologies provider.... ...FindWhat.com is the... [John Battelle's Searchblog] 4:22:36 PM    comment []