In a three part series of postings in his blog, A Fine Kettle of Fish, Bob Cargill lists 10 reasons why blogging is becoming more important for people in our industry. See Part One, Part Two, and Part Three.
I think the reasons he outlines are just as applicable to people in a wide variety of other fields.
Why wouldn't a real estate agent, for instance, maintain a blog of listings and sales? This would provide great information about the local business and it would be a great place to add more information about the area and the reasons to relocate there. Over time, this could be a repository of knowledge that would never make it to a website because it is so much easier to blog than it is to update a website.
The usefulness of a blog for a travel agent is likewise rather obvious, in my opinion. What better way to tell us of new specials or trips the agent has recently taken. A blog would offer a convenient way to inform clients and potential clients of the good, bad, and ugly in the travel business.
I won't continue to list examples. Either you "get it" or you don't.
11:03:12 AM 
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