(February 15, 2004. The article I originally pointed to is a reprint of another article written for a search engine optimization organization. I was contacted by the company and requested to point to their company and article, which is fair enough. However, that site requires registration before you can access the article, so I'm removing my quote from it. If I could have just pointed directly to the article, I would have been happy to do so. If you want to read the article, search on Google for 'How to Optimize for Inktomi in 2004'. -- JD)
The information in this article is a basic overview of creating search engine friendly websites and everyone who builds, manages, or owns a website should be familiar with the information in this article.
The information here, however, is only part of the story in how to create a website that sells. You MUST be listed in the search engines, but that's only one step.
Most sites are build so that they're doomed before they start. Many small business owners follow something similar to this model:
1. Create a product or service (or decide to sell an existing product or service online).
2. Create a site to sell the product or service.
3. Add payment and fulfillment solutions.
And then they...
4. Watch their sites die slow deaths of neglect, due to lack of traffic and willing buyers.
5. Wonder what went wrong.
If you want your website to have a chance for success, you must follow proven strategies. Fortunately, you don't have to invent these yourself.
You don't succeed by "putting up a site" and waiting. It is all about understanding how people really use the 'net and then building your site to deliver what they're looking for.
Your prospective visitor may or may not be interested in buying. They ARE looking for information. The more information you can provide, the more likely you are to create a relationship with them that may one day lead to selling your product or service. You must learn to give before you can expect to receive.
I've written many times about learning how others are successful in making their websites attractive to both humans and search engine spiders. I've learned much of what I know about this from Ken Evoy.
I learned today that Ken has just released a free, updated version of his Netwriting Masters Course, and this free course (available as a downloadable ebook in .pdf format) addresses the vital differences betwen selling and PREselling -- a concept that Ken identified several years ago. (He discusses this concept and much more in his free Affiliate Masters Course and Service Sellers Course.)
For any small business that wants to be successful online, the steps to success are exactly those that form the foundation of the highly successful SBI! product.
1. Write high quality content related to the theme or topic of your business or passion.
2. Use the quality content to draw free, targeted traffic from the search engines.
3. PREsell the traffic, use it to gain trust and confidence -- people buy from those they like and trust!
4. Convert your traffic into dollars -- whatever your business or monetization model. Once you've successfully completed steps 1 through 3, it is the time to start generating dollars from your Web site.
Sure, it takes more effort and time, but the investment in your site pays off in the long run.
These steps involve a different type of writing for your websites -- what can be called Netwriting. Write to deliver what humans want -- information. Write for two audiences -- humans and search engine spiders.
The Netwriting Masters Course is the first and only course that shows you how to get the whole process correct.
And it's free.
Download your free copy of the Netwriting Masters Course today.
Don't just download it. Study it. Learn from it. Implement it on your website and watch your traffic and income rise.
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