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 Monday, May 5, 2008
What's in a line break?

The other day I happened to encounter this:

Huh? So it didn't used to reduce health risks, but now it does?

On reflection, I get what they mean -- it will reduce risks to your health if you quit smoking now -- but the way the line is broken leads one cognitively astray. (It doesn't help that every word is capitalized.)

11:23:22 PM  [permalink]  comment []