Friday, May 14, 2004

Kerry's Smart Use of Political Online Advertising. The Kerry campaign, which reportedly has been leading the Bush campaign in Amazon.com's online donation system, has launched a smart run of advertising on the home page of NYTimes.com. It's good timing, considering what a rough week the Bush administration has had. The Kerry ad campaign is a page-dominating 336 x 280 pixels, delivered in a mix of creative approaches (both GIF and Flash versions). The significant thing is that it makes a direct appeal for small contributions, turning what could be just another message into an opportunity for engagement and action. Participation cements affinity, and that's the (...) Entry continued... By steve@yelvington.com (Steve Yelvington). [Poynter E-Media Tidbits] 11:44:55 AM    comment []

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