Living in a Political World

Friday, May 14, 2004

Kerry's Smart Use of Political Online Advertising. The Kerry campaign, which reportedly has been leading the Bush campaign in Amazon.com's online donation system, has launched a smart run of advertising on the home page of NYTimes.com. It's good timing, considering what a rough week the Bush administration has had. The Kerry ad campaign is a page-dominating 336 x 280 pixels, delivered in a mix of creative approaches (both GIF and Flash versions). The significant thing is that it makes a direct appeal for small contributions, turning what could be just another message into an opportunity for engagement and action. Participation cements affinity, and that's the (...)

Entry continued... By steve@yelvington.com (Steve Yelvington). [Poynter E-Media Tidbits]
11:44:55 AM

What Bloggers Think Is Trendy. Here's a cool search tool that might be handy for editors wanting to keep track of what's trendy and hot. Intelliseek has launched a free website called Blogpulse.com which tracks and measures "buzz" about key issues, trends, personalities, and links in more than 1 million blogs. Click on "key people," "key phrases," or "top links" to find out what's being written about most in the blog world. It's a tool that can be especially useful in making sure that news editors don't miss stories that may be hot among bloggers but not yet mainstream media.

I just checked "key phrases" (...)

Entry continued... By steve@poynter.org (Steve Outing). [Poynter E-Media Tidbits]
11:32:14 AM